Why Are We So Quick to Spend Money On Items, But Not Our Health?

Listen, we are a judgment-free zone. But we have got to talk about a topic that makes people uncomfortable: money.

As a society, we don’t bat an eye spending whatever we need to spend on new phones, computers, tablets, cars, bags, etc. The price is the price and while we might not always love it, we’ll pay it. 

Being a personal trainer and nutrition coach for long enough, you start to realize the true value people put on their health. And not going to sugarcoat it: it’s low. 

Chatting with prospective clients who genuinely need to make a change for their own wellbeing about training and nutrition plans, you try not to notice what kind of cars people drive or bags people carry in with them. But you do. 

So when you explain to a potential new client the cost for training and watch their faces become horrified at the price tag associated with making a positive, healthy change, it’s hard not to think: your health is not a priority to you, but your purse costs more than 3 months of training would cost.

And this is the societal problem: people won’t spend money on their health until they are forced to, and at that point it’s too late. Value can be placed on tangible objects, but there is no set price on your health and well-being. That is priceless. 

Instead of having the mindset that gyms, fitness, coaches, nutrition, healthy foods are expensive: think, illness is expensive. Hospital bills are expensive. Medication is expensive. 

Your health and fitness is an investment. You can literally live longer if you invest in yourself. What better motivator than being able to be with your family longer, and watch your kids and their kids and so on grow up? Is there a price on that?